Skip to content
HP® España

HP Indigo Academy 2020

Welcome to the HP Indigo Academy in Barcelona!

This event is specially dedicated to you, HP Indigo users, where you can get ideas and next steps for your digital printing business! We know that your time is precious! Thus we offer an agenda based on on-going trends of the printing industry:

  • How to sell in a more profitable way thanks to digital printing
  • The never-stopping question around web to print and online business : to go or not to go? B2B or B2C? How do I engage my employees and my customers around it?
  • How to get the best from HP Indigo tools & features to boost & differentiate your digital business

Being already the 3rd edition, we wanted to invite special guests to kick off this Drupa year and bring their stimulating point of view to the conversation:

  • Deborah Corn from PrintMedia Centr– we don’t present her anymore and she is very known in the Digital Printing World, sharing her passion and print buyer knowledge since years
  • Simon Cooper- MD from Solopress, UK-online printing business leader
  • Greg Young from our partner Infigo, that will led a workshop session around the challenges of a W2P adoption and implementation
  • Christian Menegon and Guillermo Font – both working directly with brands and agencies

Have a closer look to the agenda to get more details and we hope to see you on the 20th & 21st of January!

January 20th: Optimizing Online Business Opportunities

13:30 - 13:45


Cristobal Macedo (HP Indigo Europe Sales Manager)

13:45 - 14:30

Kick Off: getting to know your business

Paola Espinoza

14:30 - 16:00

W2P Workshop: how to get it implemented

Greg Young (Infigo)

16:00 - 16:15


16:15 - 17:15

W2P Workshop: how to combine online & offline sales & processes

Greg Young (Infigo)

17:15 - 17:45

Behind the stage of a successful online business

Simon Cooper (Solopress CEO)

17:45 - 18:15

Workflow Automatization - HP PrintOS tools

Ana Marin (HP PrintOS Product Manager) & Greg Young (Infigo)

18:15 - 18:30

Summary & Take Aways

Paola Espinoza

January 21st : Bringing added value to print!

8:30 - 9:00

What is the added value you are selling today?

Paola Espinoza

9:00 - 9:30

The power of Personnalization

Guillermo Font

9:30 - 10:00

The secrets behind a personnalised campaign

Christian Menegon

10:00 - 10:45

And what if you could print NFC cards?

Cristina Moro

10:45 - 11:00


11:00 - 12:30

Inside The Mind of a Print Buyer: How To Get in the Door and Stay There

Deborah Corn

12:30 - 13:15

Lunch at Main Cafeteria

13:15 - 13:45

Innovative approaches to generate business

Josep Amat (Business Developer at Vanguard)

13:45 - 14:05

Being an inspiring company

Paola Espinoza

14:05 - 14:20

New Features Insights: what's up in terms of inks?

Aymeric Deschamps (Inks Portfolio Product Manager)

14:20 - 14:50

Boost your possibilities with HP PrintOS

Ana Marin (HP PrintOS Product Manager)

14:50 - 15:15

What are my key take aways?

Paola Espinoza

Registration Form

    Address: Camí de Can Graells, 1-21, 08174 Sant Cugat del Vallès, Barcelona. Spain

    We are pre-booking the Sant Cugat hotel for you. Room fee is 127.50 euros. (Tax and Tourist fee included) The participation to the event includes the meals (lunches + dinner) and there will be a shuttle between HP and the hotel. Based on our experience, we recommend that 2 persons/company join the event; we truly believe that communication and debate on ideas are the 1st step to implementation!

    Your training contact person in HP will be Paola Espinoza, if you need more information or have any question, please contact her at: or +34 637 512 063

    MC Luxury Travel Group